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Has anyone else noticed that there is now almost as much, if not more, advertising on BBC TV and radio than there is on commercial TV?

It seems to me that Radio 2 in particular now plays at least 6 trailers an hour for other shows and the TV channels do the same before and after every programme. If you haven't noticed before I bet you do now!

Should this be regulated and restricted or are they just being legitimately aggressive in marketing their own products? As a committed free marketer I think they are being smart but as a viewer and listener it bugs the hell out of me!

About the author

Guy Robertson is an independent marketing consultant.

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