Allied Surveyors are Scotland's largest network of Chartered Surveyors with over 30 branches throughout the country. I am retained to manage all of their marketing and advertising, working closely with the Managing Director to ensure their website and wider marketing communications is optimised.
Lees - Brand Awareness
A classic example of my role as an outsourced marketing director where I worked with the MD and devised, planned and managed a new TV commercial for Lees of Scotland. The key objective here was to raise brand awareness amongst the target market throughout Scotland.
Lees - Product Promotion
Planned and implemented a trade press campaign in The Grocer to promote Lees exciting range of Macaringues....a mixture between a macaroon and a meringue..!
My work with this leading construction training company is a great example of me as a freelance marketing director, liaising with the Directors and various departments to establishing a proactive marketing department that is starting to bring real and tangible benefits to this dynamic organisation.
We have recently started working for Ginology with the key objective of building brand awareness for this exciting new range of Gin garnishes amongst Gin drinkers across the central belt of Scotland.
We are retained by Cairn to manage the SEO and digital advertising and have achieved significant and measurable results over the past 3 years. We are currently conducting a comprehensive review of all marketing including the web site, SEO and all forms of brand building.
GTW Storage is another example of where we have worked closely with the busy Directors, managing and implementing all of their marketing activity and allowing them to concentrate on growing the business.
Glasgow City Flats
Glasgow City Flats boast a stunning range of serviced apartments all over Glasgow. Our most recent initiative was to source and organise an influencer campaign where we brought Monique Palombo, a Glasgow based blogger in to promote the apartments.
Martin Plant Hire
Over the past few years I have been mainly focussed on planning, setting and implementing agreed marketing objectives for Martin Plant Hire. This also involves the coordination and management of the design and web agencies and our SEO/PPC partner.
Design Me is vibrant and exciting engineering consultancy which has enjoyed over 12 years success through innovative design and cutting edge technology.
Dumfries Arms Hotel
The Dumfries Arms Hotel are currently focusing on increasing the number of weddings they host throughout the year. We are taking a strategic approach to utilising all appropriate forms of marketing and advertising along with SEO and link building to help generate enquires.
I managed and coordinated a team consisting of myself, an experienced Planner and Strategist and 2 award winning Creatives to deliver a compelling, motivating and distinctive articulation of the brand for the newly formed Edinburgh College. The resultant creative work underpins the core values and ambitions of the organisation and supports the College’s aspiration to achieve sector leading status.
3x1 PR - Fish is the Dish
Worked with my colleagues at 3x1 Public Relations to design and print an engaging and innovative recipe book based on contributions from bloggers to the Seafish website.
Glasgow Golf Club
I was involved in content writing and creating of a new brochure for Glasgow Golf Club, designed to be given to all new members joining the club.