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Managed and coordinated a consumer advertising campaign for this iconic Scottish brand with the objective of raising awareness of their branded products among the target audience. I coordinated the pre-campaign awareness research, wrote the creative brief, selected a creative team and managed the creative process though to client approval. We then worked with a media agency to plan and buy a coordinated press and digital campaign and managed the artwork production and trafficking.

Watch the full TV advert that aired on STV as part of their 2018 brand awareness campaign here.

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